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Disney Diecast Cars

6 March 2009 No Comment

cars Pictures, Images and PhotosThe Walt Disney Company is the biggest media and entertainment corporation in the world. Disney is a company that knows how to market diecast cars and their movies lend themselves to lucrative mass merchandising.

The first movie that Disney parlayed into success as a diecast car was “Herbie.” Herbie was a 1969 movie about a 1963 Volkswagon Beetle who was transformed from a plain grey car to a car sporting red, white and blue racing stripes and the number “53” on the hood, doors and engine lid. Herbie is remarkable because he can drive himself; he wins many races. A Herbie 1/18 scale based on the 2005 remake of the movie goes for around $50.

Arguably, the perfect movie to capitalize on merchandizing Disney diecast cars has to be the 2006 Pixar (a subsidiary of Disney) movie, “Cars.” Cars told the story of Lightning McQueen, a stock car who dreams of beating his rival and achieving fame as well as endorsement deal. Lightning McQueen runs into trouble that could jeopardize his chances to win the most important race in his career. The diecast replicas of the Disney Pixar cars can vary in price from less than $5 to and go up from there. Whether it's for Lightning McQueen, Flo or Ramone, these diecast cars are in demand.

Disney has long been known for increasing their profit when combining their movies with mass merchandising of diecast cars and other products and it's part of the entertainment giant’s successful marketing strategy.

Cars 2 Movie 155 Checkout Lane Finn McMissile
Cars 2 Movie 155 Checkout Lane Finn McMissile
Paypal   US $3.99
Cars 2 Movie 155 Checkout Lane Finn Race Team Mater
Cars 2 Movie 155 Checkout Lane Finn Race Team Mater
Paypal   US $4.99
Disney Pixars Cars Mater Animated Plush Unopened 2 Lightn McQueen Matchboxs
Disney Pixars Cars Mater Animated Plush Unopened 2 Lightn McQueen Matchboxs
Paypal   US $17.99
MATCHBOX 1980 WALT DISNEY WD11 DONALD DUCK ICE CREAM
MATCHBOX 1980 WALT DISNEY WD11 DONALD DUCK ICE CREAM
Paypal   US $63.23
Disney Cars 2 TRACK SET PHOTO FINISH RACEWAY w TIRE TALKY TRUCK
Disney Cars 2 TRACK SET PHOTO FINISH RACEWAY w TIRE TALKY TRUCK
Paypal   US $42.77
Cars 2 Movie 155 Checkout Lane Lightning McQueen
Cars 2 Movie 155 Checkout Lane Lightning McQueen
Paypal   US $5.99
Cars 2 Movie 155 Checkout Lane Holley Shiftwell
Cars 2 Movie 155 Checkout Lane Holley Shiftwell
Paypal   US $7.99
Cars 2 Movie 155 Checkout Lane Professor Z
Cars 2 Movie 155 Checkout Lane Professor Z
Paypal   US $9.99
Disney Pixar Cars Diecast Marco Axelbender Deluxe Security SUV F998
Disney Pixar Cars Diecast Marco Axelbender Deluxe Security SUV F998
Paypal   US $7.99
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