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Disney Diecast Cars

6 March 2009 No Comment

The Walt Disney Company is the biggest media and entertainment corporation in the world. Disney is a company that knows how to market diecast cars and their movies lend themselves to lucrative mass merchandising.

The first movie that Disney parlayed into success as a diecast car was “Herbie.” Herbie was a 1969 movie about a 1963 Volkswagon Beetle who was transformed from a plain grey car to a car sporting red, white and blue racing stripes and the number “53” on the hood, doors and engine lid. Herbie is remarkable because he can drive himself; he wins many races. A Herbie 1/18 scale based on the 2005 remake of the movie goes for around $50.

Arguably, the perfect movie to capitalize on merchandizing Disney diecast cars has to be the 2006 Pixar (a subsidiary of Disney) movie, “Cars.” Cars told the story of Lightning McQueen, a stock car who dreams of beating his rival and achieving fame as well as endorsement deal. Lightning McQueen runs into trouble that could jeopardize his chances to win the most important race in his career. The diecast replicas of the Disney Pixar cars can vary in price from less than $5 to and go up from there. Whether it's for Lightning McQueen, Flo or Ramone, these diecast cars are in demand.

Disney has long been known for increasing their profit when combining their movies with mass merchandising of diecast cars and other products and it's part of the entertainment giant’s successful marketing strategy.